Nissan Versa
| Project | Nissan Versa |
|---|---|
| Director | Santa™ |
| Agency | Oriental Films |
| Year | 2023 |
Overview
For Nissan Versa, produced by Oriental Films in Mexico and directed by Santa™, I was commissioned to create both the original music and sound design for the campaign. Working alongside Pablo Qvilava, I composed a K-pop-inspired track specifically tailored to the visual identity and fast-paced energy of the piece. To create the vocal performance, we used Synthesizer V to generate and shape an artificial singing voice, allowing us to build the vocal character and phrasing from scratch. Alongside the music, I designed the complete soundscape of the film, creating and layering all the sound effects to complement the visuals and give the piece its own sonic identity.