Seat x Mad Lions | The Pride

Overview

An animated reveal film created for the launch of MAD Lions' new jersey in collaboration with SEAT. As an entirely animated piece, every sound was created from scratch, with no production audio to work from. I designed the complete sonic world of the film, creating and layering sounds for every movement, transition and visual detail. From the smallest gestures to the main jersey reveal, the sound design was built to follow the animation frame by frame, giving weight, rhythm and impact to the visuals and bringing the entire piece to life.