TOUS Behind the Bear

Overview

TOUS Behind the Bear is a branded short film that explores the craftsmanship behind the creation of the brand's iconic bear. This reel features the Director's Cut version, for which I crafted the complete sonic identity through bespoke sound design, foley, and richly layered textures. Every stage of the manufacturing process, from forging and shaping the metal to polishing and the final reveal, was carefully enhanced to emphasize the precision, care, and tactile quality of each step. The challenge was to create an elegant and understated soundscape that celebrated the artistry behind the piece, adding depth and realism while preserving the refined aesthetic that defines the TOUS brand.