Fresca México

Overview

For Fresca, a Mexican soda brand, I worked with Oriental Films on a campaign consisting of three commercial pieces, creating both the original music and sound design. Working again alongside Pablo Qvilava, we composed the original music across the campaign, developing a playful and energetic sound that matched the brand's carefree tone. The sound design was tailored to each piece, using exaggerated and playful sound effects to complement the visuals, enhance the comedic timing and reinforce the campaign's lighthearted personality.