Baker McKenzie 50th Anniversary

Overview

We were commissioned to create the entire 50th anniversary campaign for Baker McKenzie, developing the project from concept and creative development through to the final audiovisual pieces. The campaign was directed by my brother, Jorge Roca, and developed while we were working as an agency and studio under Who! Estudio Creativo in 2015. Our work covered the creative development and production of the campaign, creating a cohesive visual and audiovisual identity around the firm's 50th anniversary and adapting it across the different pieces. The campaign culminated in the premiere of the anniversary film at the Madrid Stock Exchange, an event attended by prominent public figures and emblematic personalities, bringing the project together in a large-scale celebration of the firm's history and milestone.